Whats a catchy headline for a dating site

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The Dating Gurus are at your service to explain just why a dating profile headline (also known as a tagline) is more important than you would first suspect.

Typically, the alarm bells start clanging as soon as we see their profile taglines: 90% of these taglines are either typical (overused and boring) or slightly needy.

If the photos don’t cut it, we generally don’t click on the person. But if we make it past the photo, skimming profiles, the first thing you'll notice is the profile tagline.

This little ditty can compel us to read further, or it can cause us to roll our eyes and move on.

Too bad most of them are blowing a great opportunity to grab your attention, and make you want to dig deeper.

Let’s be realistic—most of us enter zip code and age parameters, and then narrow the criteria with a custom search for a word of interest, such as 'brewpub', 'warriordash', or 'camping' Then, as soon as humanely possible we get to the photos.

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