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Localization is a form of personalization in which the IP address of a customer alters site content to provide for more contextual merchandising and content. My IP address is coming in from Austin, Texas – so the site serves me Austin, Texas content.

Here are a few guides you can use to learn about personalization, localization and on-site merchandising to increase your customer experience. They use the Personalized Recommendation App by Beeketing.

Customers can build their own bat, including material, color and even initial customization. Check out the one Paul Mitchell emailed out to their list: It’s hard to build a community and appropriately engage with your customers if you don’t have a rock solid CRM. You’ve probably heard of one of the most widely used ones: Salesforce.

Then, once you build the bat, that bat will follow you around the web until purchase. You can use a combination of out-of-the-box personalization tools and additional applications to turn your product pages into landing pages (i.e. Omnichannel Applies to CRM, Too Establish a single customer system of record.

In addition, we’ll be breaking down the top ecommerce trends of 2018.

We began monitoring the impact of these trends during Cyber Five 2017. Because a lot happens in a year within retail and ecommerce.

When personalizing a site experience, brands use a variety of known customer data points to serve contextually relevant content and products.

Make sure it can resolve identities across devices!

It’s a big-box play where demand is high and visibility is low in supply. Facebook is about to go through the same transition.

But I’ll let one of my go-to experts on Facebook Advertising explain this for me.

This is mostly referring to Google’s search engine because it is the most used in the world (next to Amazon’s, but that’s a topic for another time).

The more optimized your website is, the higher you show up in Google’s search results.

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