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The figures reported here are for social media usage among all adults, not just among those Americans who are internet users.In many previous Pew Research reports, the share of social media users has been reported as the proportion of who had adopted such sites, rather than the full adult population, which continues to include a relatively small share (currently 15%) who still remain offline.Nearly two-thirds of American adults (65%) use social networking sites, up from 7% when Pew Research Center began systematically tracking social media usage in 2005.Pew Research reports have documented in great detail how the rise of social media has affected such things as work, politics and political deliberation, communications patterns around the globe, as well as the way people get and share information about health, civic life, news consumption, communities, teenage life, parenting, dating and even people’s level of stress.

There were modest differences by household income when Pew Research first began measuring social media usage in 2005: 4% of those living in households earning less than ,000 used social media, compared with 12% of those living in household earning ,000 or more.Those differences have persisted even as each group has seen dramatic growth in usage.Today, 78% of those living in the highest-income households use social media, compared with 56% of those in the lowest-income households – a 22-point difference.A special analysis of 27 national surveys of Americans across the past decade documents this substantial spread of technology throughout the population, although the overall number of users of social networking sites has leveled off since 2013.At the same time, there continues to be growth in social media usage among some groups that were not among the earliest adopters, including older Americans.

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