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One of the principal concepts of Snapchat is that pictures and messages are only available for a short time before they become inaccessible.The app has evolved from originally focusing on person-to-person photo sharing to presently featuring "Stories" of 24-hour chronological content, along with "Discover" to let brands show ad-supported short-form entertainment.On behalf of their clients, the law firm concluded that Reggie Brown had made no contributions of value or worth, and was therefore entitled to a share of nothing.In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn’t about capturing the traditional Kodak moment.
As of February 2018, Snapchat has 187 million daily active users.
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Snapchat users can design and submit their own "Geofilters" to be used on the app.
The "Lens" feature, introduced in September 2015, allows users to add real-time effects into their snaps by using face detection technology.