This also coincided with a new "carpet bombing" marketing campaign by CMO Jan Brandt to distribute as many free trial AOL trial disks as possible through nonconventional distribution partners.
At one point, 50% of the CDs produced worldwide had an AOL logo.
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In January 1983, Steve Case was hired as a marketing consultant for Control Video on the recommendation of his brother, investment banker Dan Case.What’s great about getting on the dating scene of AOL Personals is that you’re not just limited to a sexual preference for your choices.You can also browse through the available profiles and check out someone’s interest, faith, ethnicity, and even one’s dating stage in life.It originally provided a dial-up service to millions of Americans, as well as providing a web portal, e-mail, instant messaging and later a web browser following its purchase of Netscape. AOL rapidly declined thereafter, partly due to the decline of dial-up and rise of broadband.At the height of its popularity, it purchased the media conglomerate Time Warner in the largest merger in U. AOL was eventually spun off from Time Warner in 2009, with Tim Armstrong appointed the new CEO.